The girl who created an entire collection... and a brand

If that girl is called Daniella, and she has just turned 4 years old.

She loves the color pistachio green; she believes it's her first love. And she's enchanted by the buttons on her blouse, which look like colored candy.

When I decided to design this collection, I listened to a very beautiful friend who once told me: Design what you love, not what you think people will love.

And I took it to heart!

I must confess that I had a bit of an advantage, since thanks to more than 8 years of experience working as a personal image coach, and the thousand self-observation processes I've designed for others, where we found their essence, the colors, shapes and silhouettes that identified them, well, what can I say... I applied them to myself.

At first it wasn't easy, because getting to the root of certain things by asking myself all the questions sometimes made me answer what I thought and not what I felt was true.

But at the end of a lovely introspection I realized something much bigger and I want to give you this learning;

When we're children, we're 100% ourselves; our personalities are purer and our tastes more sincere. As time goes by, you fill up with layers that you create to protect yourself or to fit in. And when we become adults, truly knowing who we are, what we like, what identifies us, and what our true personality is, is a little more difficult because we've bought into so many stories.

Some of us have been fortunate enough to begin peeling back layers of trash that didn't belong to us to discover who we really are.

I describe them as luminous, loving, and gift-filled beings. And the fewer layers we have, the closer we are to those beings.

This collection is designed to honor and remind you of who you truly are. To make you vibrate with joy. To celebrate the journey of discovering, or rather, reconnecting with, who you are.

Designing this collection took me back to my childhood, to my happy, extroverted self, my fascination with sparkle, and the confidence that someone can see me and that it won't bother me because I'm secure in who I am. I forgot all of that at some point in my life, and today I'm proud to say I'm bringing it back into my life.

The pieces in this collection aren't just clothes; each one has a story or a reason. And for me, they're the perfect accessory to honor my story.

I would love for a piece of mine to vibrate in your heart, as I only want to bring light and lots of love to your life through my clothes.

With love

Daniella R.